Within the Lead Generation division, we offer 4 distinct 5 areas of service.

• Database Cleansing
• Identification of Decision Makers & Guides
• Market Intelligence
• Trending

What is a true lead?

G.A.P Solutions considers leads to be those that are proposal ready. We provide you with the client’s specific information and needs to allow you to do what you do best, meet their needs and sell your product.

Lead Generation can be broken down in to Short and Long Term Goals for your sales Team. Lead Generation in the short term, will allow your sales team to do what they do best….sell. Through lead generation, they can use qualified information enabling them to focus on closing the business. Long term benefits are that through the collection of qualified leads, a rich and interesting sales database for groups for your business is generated for future prospecting opportunities.

As a business, just some of the benefits, you may experience are:

• Increased revenue for the bottom line.
• Increased sales without the additional cost & training time that occurs when hiring additional sales personnel.
• Maximize the productivity and efficiency of the Sales Team.

Some of the sources of prospecting will not be exclusive to, but will include Industry Identified lists, Internet, Direct phone sales & where appropriate Hotelligence sourcing.

Database Cleansing

When was the last time, you cleaned up your database? Is your database filled with inaccurate client information, personnel, titles, contact information?

Upon being provided your database, G.A.P Solutions will go through your database extensively, and not only clean up your database, but identify who the new contacts are, so that you can have a prospect ready database to move forward with for greater results.

Decision Makers & Guides

Are decisions taking longer than you would like? Is your team talking to the true decision maker?

Allow G.A.P Solutions to identify the decision makers and guides within an organization, so that your team can get the signature on the bottom line.

Does your sales team or individual need coaching on how to do this? G.A.P Solutions offers training whether in a group setting, on the road selling with your team, or one-on-one coaching.

Market Intelligence

An essential element in ensuring success is to know how you are performing within your marketplace. Knowing what your competition is doing and identifying groups and/or business that may be using their properties is a gold mine for opportunities and prospecting.

Through market research, G.A.P Solutions can provide you with information on business and groups that are happening within your marketplace. The provision of this type of information can allow your team to identify:

• Industry type that is producing within your marketplace.
• Demand – increased or lack of.
• Opportunities for Future business with Annual Meetings.
• Overflow opportunities.

Trending

Understanding the flow of business is more than just results on paper. Success is achieved when one can identify the source of the business, specifics of the business, and the objectives behind the business. This allows one then to look to like-minded travel and tap into a market trend.

Where are you lacking market share? Or Are you achieving market share but your growth and/or decline are not desired against your competition.

G.A.P Solutions can work with your team to identify trending within the marketplace to allow you to gain ground towards your desired results.